A cool little self-serve café featuring coffee made by professional baristas, and a selection of fresh sandwiches that never stop coming—don’t miss the famous pretzel sandwich. The food has a European vibe, serving corned beef steak sandwiches with pickle salsa, a brie with caramelized pears and chestnut balsamic sandwich, or a salami and Gouda baguette with zaatar-verbana butter. The atmosphere screams New York, the service is fast-paced and efficient, and the experience is Tel Aviv in a nutshell. You can also enjoy salads, pastries, drinks and takeaway platters to nosh on in the adjacent Dizengoff Square.